Watch these fun little films for a quick overview which makes the science behind New
Atkins really simple. Or, if you want a more in-depth view, explore the wealth of
research and evidence we’ve captured for you.
Plus, find out what’s new about New Atkins and why it’s more satisfying than ever. To
see what it’s like to follow New Atkins day-by-day, take a look at Following The
Program, Phases 1-4. Enjoy!
Atkins Nutritionals Inc. is a leading player in the multi-billion dollar weight control
nutrition category and offers a powerful lifetime approach to weight loss and weight
The Atkins Nutritional Approach™ focuses on a healthy diet with
reduced levels of refined carbohydrates and refined sugars and encourages the
consumption of lean protein, fibre, fruits, vegetables and good fats. Backed by
research and consumer success stories, this approach allows the body to burn more fat
and work more efficiently while helping people feel less hungry, more satisfied and
We manufacture and sell a variety of nutrition bars and shakes designed around the
nutrition principles of the Atkins Diet. The Atkins line of products appeals to a broad
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