Lens 42

Lens lets you capture photos that are watermarked by date, time and location. giving your photos context. You’ll never ask when or where a photo was taken again!

In a time where information retention is at a minimum and misinformation is at a maximum, simply because of the sheer amount of photos and videos accessible to the general public, content we view is lost in a sea of distribution because the majority of it lacks context. We have become programmed to believe whatever photo or video we see without asking ‘when and where’. As a result it has become common practice to see images or videos being taken or used out of context simply we don’t have a way of telling when or where they were shot. There is a missing link between when a photo or video is taken, and when it is viewed by someone. That missing link is context - the context of when and where any photo or video was taken and displaying it in a photo or video - and Lens provides the solution to this by pulling the date and time from our servers and the location from the phone’s GPS. More importantly though is the fact that we watermark all this information ON the actual image, making it easily visible to anyone viewing it.

And context is important for all kinds of reasons. In the news when viewing a photo or video, we need to know when and where it was taken before simply believing it. If you’re late to work because of an accident on the road, simply snap a photo of it with Lens and it will include the exact date, time & location leaving no room for doubt. Work documentation is also extremely important whether in construction, architecture, and home or travel listings and Lens is the perfect tool to document any and all of your requirements.