Management of Marketing Services

Simple and clean notes to learn management of marketing services . Management of marketing services almost cover all important topics which are indexed below :

Unit - I. Concept of services

Concept of services
Need for service Marketing
Management of marketing services
Market segmentation
Market mix for services
Key Areas of Business Services

Unit - II. Marketing of Bank and Insurance services

Marketing of Bank and Insurance services
Various users of Marketing of Bank and Insurance services
Buyers
Product planning and segmentation
Marketing mix
Personal selling

Unit - III. Marketing of Hotel and Hospital services

Concept of Hospitality marketing and Hospital Service
Multi channel hotel marketing
Hotel product
Market Segmentation
Marketing mix
Pricing Decision
Hotel Marketing in India
Hospital Marketing in India

Unit - IV. Marketing of consultancy services

Concept of consultancy services
Need of Marketing of consultancy services
Behaviour of Marketing of consultancy services
Planning and Development of Consultancy Service
Market segmentation concept
Education service Indian scenario

Unit - V. Marketing of Transport services

Concept of Transport services
Uses of Transport services
Product planning of Transport services
Market segmentation of Transport services
Marketing mix
Significance of marketing management for Rail
Significance of marketing management for Road Transport