Marketing Management

Simple and clean notes of marketing management for learn business activities. Marketing Management has very important topics which are given below unit wise :

Unit - I

Concept of Marketing and marketing Management
Difference between market and marketing
Retailing and selling.
Functions of marketing management Role of marketing in economic development
Indian Marketing
Environment Marketing mix
Marketing planning
Planning Process
Market Segmentation; its concept, Nature and bases

Unit - II

The Concept and Component of Marketing Information System
Marketing Research Concept
Objectives and process
Role, Factors and Steps of Sales forecasting
Product planning and development
Product classification
Product life Cycle
Product Positioning and diversification
Development of New Product

Unit - III

Product Branding and packaging Product pricing decision
methods of Price Determination
New Product Pricing
Resale Price Maintenance
Challenges before modern Marketing in India
Marketing and Social responsibility
Marketing Ethics

Unit - IV

Concept and significance of sales promotion
Sales promotion Programmes and strategies
Sales Management : Meaning, objective, Recruitment and selection
Training Compensation to sales staff
Role and significance of Personal selling
Qualities of sales force
Types of personal selling
Channels of Distribution
Concept and components of Physical distribution

Unit - V

Concept, Nature, Objectives and Importance of Advertisement
Effects of Advertising on production
Market
Social effects and Ethical issues in Advertising
Advertising process
Media role and their selection
Advertising Message Measuring Advertisement Effectiveness
Objective and methods
Advertising Audit
Advertising Agency, Function, types and selection