Strategic Management

Simple and clean notes to learn strategic management . Strategic management almost cover all important topics which are indexed below :

UNIT - I. Course Overview

Evolution of Business Strategy & Policy
Strategic Vision & Mission
Establishing Objectives
Crafting A Strategy
Analysis of the External Environment
Methods for scanning the external environment Structural Analysis
Porters Principles of Industry Competition
Strategic Management process

Unit - II. Evaluating Company Resources And Competitive Strengths

Swot Analysis
Situational Analysis in Health Sector
Michael porters value chain approach to operational analysis
HRM
Difference Between Activity Based Costing and Traditional Costing
Business Strategies: Internal and External Growth Strategies
Disinvestment
Strategies in Management
Retrenchment

Unit - III. Positioning of the Business Portfolio

Strategic Business Units
Product Life - Cycles
The Experience Effect
A Matrix Representation for the Business Portfolio The BCG Methods

Unit - IV. Strategy And Competitive Advantage
Unit - V. Strategic Evaluation And Control