About GetPayAd
GetPayAd is an application that helps mobile phone users save on their mobile bills while bringing marketing content that is likely to be of most interest to them. The application asks users to provide information on voluntary basis which is then used to profile them into specific segments to determine the ideal profile/marketing content match. Upon consumption of the marketing content by the user, the application provides sponsored calling plans that users can take advantage of in lowering the mobile bills.
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