For example, people often have a hard time spelling my last name (Srivastava) over the phone. I simply type in 'Srivastava' into Bee, and it prompts me with 'Sierra Romeo India Victor Alfa Sierra Tango Alfa Victor Alfa'. This makes it much easier for the person on the other end to spell my name.
Bee will also detect when you make or receive a phone call, and prompt you with a heads up notification so you can quickly launch the app. The notification will be automatically dismissed when the call ends.