The Beckon app will simplify the process of meeting friends, especially in crowded cities. The many colour choices are available to differentiate between different friend groups and to suit users’ personal preferences. Once colours are chosen, the phone can then be set to flash between the two different colours at a predetermined rate tested to grab other people’s attention.
Testing was done on the app in Toronto’s busy Kensington Market neighbourhood, where it proved successful in being noticed from a distance. It was also observed during the testing that the app works best when used from the shade, so the screen’s brightness can have the largest impact.