HCMS 2013

Healthcare marketers have responded well to increasingly strategic demands
in recent years. Now, they have an opportunity to guide their organizations
in responding to new competitive, economic, and reform-related challenges,
including:
• Managing the transition from volume to value
• Delivering exceptional patient experiences
• Building and maintaining a strong, differentiated brand
• Solidifying and leveraging physician relationships
• Engaging patients in wellness and healthy behaviors
• Increasing customer engagement, responsiveness, and loyalty
• Innovating for long-term success
The National Healthcare Marketing Strategies Summit is an opportunity for
healthcare marketing, planning, and strategy executives to share “best practices”
and network with colleagues.