It’s an interactive way to find out more about our business: where tobacco is grown, how it’s transported, and how JTI addresses social and environmental challenges. Above all, it’s a great way to learn more about the tens of thousands of farmers around the world who rely on tobacco cultivation for their livelihood.
The App takes you on a journey to countries where JTI sources tobacco, from The US of A to Zambia. Along the way you’ll find out more about those countries, and the strategy that JTI has developed to support farmers, helping them to grow their business and achieve a sustainable income.
Using a mix of infographics, rich photography, and short videos, All About Leaf, will give you an up-to-date insight into the remarkable journey of a crop that has been cultivated for centuries.