This is Bhupendra Singh Rathore. You may also address me as BSR. My mission is to help you and your team achieve preeminence – that’s where you become the benchmark by which all others are judged. It’s where you play at such a level that you set the standard for your industry or category. It is achievable. In fact, it’s necessary. If we’re not defining the standard, then someone else is and they are going to enjoy the rewards of being the best. And by the way, either we become the best, or we become irrelevant. There is no middle ground.
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