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Brand awareness
Lead generation
Engagement
Sales
Lead nurturing
Customer retention and loyalty
Customer evangelism
Up-selling and cross-selling
Digital Marketing - Social Media
Digital Marketing - Social Media

Social media today is essentially word-of-mouth marketing. Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services.

SEO and Social Media

For many teams, there are different sets of people who work on SEO and social media separately; however, this scenario is changing lately.

The two may still officially belong to separate teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can go hand-in-hand with content promotion.

SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search.

A quick glimpse at Google Analytics can tell you −

How many people visit the website?

Where do the visitors live?

Is there a need for a mobile-friendly website?

Which other websites send traffic to the website?

Which marketing tactics drive the most traffic to the website?

Which pages on the website are the most popular?

How many visitors got converted into leads or customers?

How to improve the website's speed?

Which blog content the visitors like the most?

Which place do the converting visitors belong to and what did they visit on the website?

Let us now understand in detail how you can make use Google Analytic