Website Ranking Tactics

How to Rank Your Brand New Website on Google: 23 Easy Tactics to Know

Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots.

SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.

ON-Page SEO

On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. In this piece, you will find different tips about On-page SEO.

A keyword “content marketing” was used at the very beginning of the article. Placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article.

Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources.

Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through.

Strategical keyword placement is critical to a post’s success and net traffic on a website. As search engines continually become more refined, it is not enough just to randomly stuff articles with keywords and hope for relevance in the search results.

Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking.

Long tail keywords are queries that are more specific (and usually longer) than more conventional “head” keywords.

LSI keywords are the synonyms and variations of your main keywords which may be in the form of a phrase or word. Latent semantic indexing(LSI) keywords are part of Google’s algorithm to understand user search habits and give users the best quality content for their search queries.

Off-page SEO

Off-page SEO refers to the techniques that go beyond a website. People associate off-page SEO with link building, however, it is more than that.

Link building is the most important – and the most challenging – SEO strategy. The truth is, without any high-quality backlinks, your website won’t rank for competitive and high traffic keywords.

Broken link-building tactic is about identifying broken links on websites from your business niche. The main aim is to get the broken link replaced with an active one pointing to your content.

Promoting your blogs is important to let people know of its existence and to improve traffic. The more you promote, the better your blog’s relevance is displayed and popularity soars. Before publishing your new piece of content, reach out to an influential blogger in your industry. Once your content is published, share it on social media and mention the people you’ve referenced. Anytime you mention someone, include a link to someone’s article and inform that person by sending an email.