App Your Truck

With the interactive gaming app “App your Truck”, the services and apps can be discovered and collected in the vicinity of the Mercedes-Benz show stand (hall 14/15) at IAA Commercial Vehicles (22 to 29 September 2016) in Hanover.

Daimler FleetBoard will celebrate the world premiere of the FleetBoard Store for apps at the IAA International Commercial Vehicles 2016. The launch will include prototypes of 14 apps. To coincide with the world premiere Daimler FleetBoard is offering visitors to the IAA the opportunity to get to know all of the apps as well as other FleetBoard services in a playful manner.

"App Your Truck" uses the camera and bluetooth functionality of the smartphone and shows various apps which are located nearby via a digital radar. Users are able to navigate to the apps using the radar and then add them to their digital collection. And it is worthwhile taking part: the player with the most points at the end of the trade fair wins an AMG Racetrack Basic Training to lay the foundations for safely controlling high-performance vehicles and have the opportunity to experience laps on a race track for the first time.

As soon as an app is found at the Daimler trade fair stand via smartphone, a game sequence begins in which the goal is to install the discovered app on as many virtual trucks as possible. The user does this by dragging the app icon onto trucks which drive across the screen at varying speeds. Points are awarded for each truck which is digitalised in this way, as well as for collecting the app. The game symbolises the essence of the new FleetBoard Store: the truck is digitalised by loading apps onto it.