International Marketing Tutorial (Complete Guide)

International Marketing is the practice of marketing principles by industries in one or more than one country across the national borders. This is a brief introductory tutorial that explains the basic concepts, strategies and challenges included in International Marketing.

Audience

This tutorial will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of International Marketing in their respective enterprise.

Prerequisites

The readers of this tutorial are expected to have a basic understanding of how an entrepreneur would expand his/her business from home country to one or more foreign country.

Chapters

Int Marketing - Introduction
Int Marketing - Objectives
Int Marketing - Basic Modes of Entry
Int Marketing - Characteristics
Int Marketing - Scope
Int Marketing - Advantages
Int Marketing - Tasks
Int Marketing - World Trade
Int Marketing - India's Foreign Trade
Int Marketing - MNCS Characteristics
International & Domestic Marketing
Int Marketing - Product Lifecycle
Int Marketing - EPRG Framework
Int Marketing - Major Factors
Int Marketing - Political Risk
Int Marketing - Import Quotas
Int Marketing - Gatt
Int Marketing - Policy Framework
Int Marketing - Market Segmentation
Int Marketing - Market Selection
Int Marketing - Marketing Mix
Int Marketing - Branding
Int Marketing - Pricing Strategies