Siam Discovery

The new Siam Discovery is the first hybrid retail destination in Thailand. We have created a venue where thousands of lifestyle brands are brought together under a single universal concept that puts customers at the centre, rather than brands.



Siam Discovery –The Exploratorium’ is a creative playground for people of all ages and all genders. It encourages experimentation and just having plain fun with trying new things. Visitors are free to window shop in wide open spaces, to explore and discover new products and services, and to immerse themselves in the stories that surround them. They can even make their own personalised products. We aim to lead them to a new world where innovation is incredibly accessible for everyone.”



Siam Discovery Mobile application is “The best shopping companion when you are at Siam Discovery”.



Key features of the application include

- Explore Trends, New in, Promotion, Event

- Advance reservation for parking, restaurant, co working space, dressing room and taste maker

- CRM program for VIZ member (Very Important Zone) which include point balance and spending history

- Providing personalise promotion or story according to customer past purchase history and their interest.