About Developing Your SEO Strategy
SEO is like an enormous clock. It only works if all the little cogs *mesh* together. Now, a clock needs to be clean, well-lubricated, and wound tight. The best clocks have jewel movements, cogs that fit, that cooperate by design.
You must be bewildered right now. After all, this is supposed to be an SEO guide, so why am I over here talking about clocks and referencing a Pixar movie? Well, allow me to explain: you see, marketers both old and new to the SEO industry often become fixated on one specific aspect of SEO and ignore the rest.
Now, let's say on-page SEO is a cog for a clock and off-page SEO is a cog for a clock. Certain groups of marketers, namely some of those who identify strictly as “white hat SEOs” or “black hat SEOs”, become hyper-focused on on-page SEO or off-page SEO respectively. However, the problem with this type of thinking is that both of these groups are hyper-focused on separate parts of SEO when they would see much better results if they simply incorporated both on-page and off-page SEO tactics into their SEO campaigns.
In essence, they would have the cogs cooperate with each other to make a clock; if the clock has missing or broken cogs, it either won't work at all or won't work as well as could.
Now, let's expand on-page SEO and off-page SEO into multiple smaller factors, or cogs for the sake of the analogy. While some cogs are arguably more important than others, and there most certainly are cogs you can probably leave out, the important thing here is that you focus on all of the cogs rather than the a single one in order to build both a Google-friendly website and a user-friendly website.
*Basic SEO practices
*Make sure you fill in your meta tags
*Create good content
*Include your keywords
*Be sure that your .ht access is set up correctly
*Make a robots txt file